Downtown Chattanooga Blooms Thanks to Help From Community Partners, Waymark Hotel Employees

As spring comes into full effect, downtown Chattanooga is getting a fresh look. Newly planted flowers and greenery are bringing color and energy to some of the district’s most well-traveled spaces, creating a more welcoming experience for those who live, work, and visit downtown.

One of the refreshed areas includes the corner of 4th and Broad by the Creative Discovery Museum, where updated flowers and plants now surround the Chattanooga greenery installation. The improvements highlight how small enhancements can make a big impact in highly visible spaces.

These updates are made possible through a collaborative effort between local organizations and businesses. Team members from the Waymark Hotel volunteered their time to help refresh the space, contributing to the overall beautification effort. 

While the Waymark recently opened in downtown Chattanooga, the hotel is part of Concord Hospitality, a hotel management company that gives back as part of their volunteer program, Share Day, which has been celebrated for 18 years as the company’s annual day of giving, held in partnership with Feed the Children and local charities. This year alone, Concord Hospitality team members contributed more than 7,000 volunteer hours, bringing the initiative’s total impact to more than 71,500 hours of service since it began in 2009. 

“As I was thinking about Share Day and how to give back to the community, I asked myself, who is out serving in the community every day? And of course I thought about the Ambassadors with the Downtown Chattanooga Alliance because they are outside helping, and giving back, and really making a difference,” said Kelly Helton, general manager for The Waymark. “Steve Brookes and his team did so much for us during the hotel’s construction. It was just a really good fit to do this beautification project with his team.”  

The volunteers planted flowers, pulled weeds, and added mulch. With many volunteers, the work was completed quickly.

Additional support came from the Creative Discovery Museum, which helped fund supplies, and The Barn Nursery, which provided materials at a generous discount. Their contributions played a key role in bringing the project to life.

Together, these efforts reflect a shared commitment to keeping downtown Chattanooga vibrant and inviting this spring. Visitors are encouraged to take a stroll and enjoy the refreshed spaces throughout the district.